What is “The Athlete’s Mental Edge (AME)” Toolset?

What is AME? AME is an innovative Web-based program designed to provide athletes with detailed mental toughness assessment and training strategies to help them perform better in competitive, pressure-filled situations. Critical performance factors include focus, confidence, discipline and leadership. AME is based on the internationally respected and widely used TAIS (The Attentional and Interpersonal Style) [...]


Webinar: How Do I Build the Athlete’s Mental Edge?

Mark Lowry, PhD of The Winning Mind talks about the 3 critical elements - rock solid concentration, 100% confidence and total commitment -  that athletes MUST have in order to perform their best when it counts the most.   The good news is that these elements are actually skills that can be trained for and [...]


How Do I Improve My Focus and Concentration?

In the early 1980s, the United States Olympic Sports Medicine Committee began funding an Elite Athlete Development Project. This project was initiated largely because the United States was losing its competitive edge and other countries were investing heavily in athlete development. Talent was improving around the world, causing elite-level athletes to have to perform at [...]