A GOLDEN PARTNERSHIP FOR YOUTH ATHLETICS

AAU REACHES AGREEMENT WITH LEGENDARY OLYMPIC CHAMPION CARL LEWIS’ TRAINING PROGRAM THE PERFECT METHOD TO BOLSTER OPPORTUNITIES FOR COACHES AND ATHLETES

HOUSTON, TX – On Tuesday, May 9th, the Amateur Athletic Union (AAU) and Carl Lewis’ The Perfect Method (TPM) announced an exciting agreement designed to solve an urgent problem in youth athletics today. The two entities
believe that by leveraging their respective brands together, they will optimize the opportunity to offer coaches and young athletes the tools to maximize performance and reach their athletic potential.

The relationship will debut nationwide and expand on a global level. Collaboration will begin immediately and the organizations will be announcing programs and a series of co-branded events for the 2017 calendar year, including training clinics for coaches and athletes. The Perfect Method is a step-by-step training program established by Carl Lewis, five-time USA Track & Field Olympian and winner of ten Olympic medals, nine of them Gold. He is heralded as one of the greatest athletes in the history of modern sport, named Sportsman of the Century by the International Olympic Committee.

Lewis was raised as an AAU athlete and credits the organization for helping him develop as a young athlete. An activist for family, youth, education, wellness and fitness, Lewis brings his international celebrity to attract awareness to these issues. He is also serving as an assistant coach at the University of Houston, his alma mater.

“I’m excited about our partnership with the AAU. I started sports with an AAU Club that my mother had started,” Lewis commented. He added, “I look forward to helping these young coaches and families become the best that they can
be. Life comes full circle.”

The Amateur Athletic Union, founded in 1888, is a multi-sport non-profit organization that promotes and develops amateur sports. For 129 years, the AAU has been instrumental in the lives of young athletes from all walks of life.
“The Amateur Athletic Union continually searches for ways to further develop athletes,” said Dr. Roger J. Goudy, AAU President/CEO. “We feel the partnership with The Perfect Method can only enhance the training experience for all our members.”

As part of the agreement, AAUTF members will enjoy the opportunity to trial The Perfect Method online coaching portal. Coaches will be able to teach TPM skills to their athletes and will be fully equipped to help these athletes reach their full potential.

The new agreement between AAUTF and The Perfect Method stemmed from the strong desire on behalf of both organizations to ensure that young athletes today have access to the best training possible. Utilizing the AAUTF’s infrastructure of
events and competitions in conjunction with The Perfect Method’s technically sound approach to training both on and off the field of play, the collaboration is designed to maximize the value of both brands with the end goal of helping
young athletes thrive in today’s complex world.

AAU Track & Field Chairman Charles Oliver, known as “Coach O”, is an instrumental component of the partnership with The Perfect Method. Across decades in the sport of track & field, Coach O has cemented a lasting legacy of excellence that continues to this day. An All-American at Troy University, Oliver set records in the 400m. In 1989, he founded Bags By Coach O, a company specializing in athletic bags, team apparel, and track and field equipment. The track & field icon lends his expertise to the collaboration with The Perfect Method and will serve alongside Carl Lewis in spearheading the programs. “The mission of AAU is to provide positive competitive opportunities for the youth of America. Carl Lewis is an iconic figure in the sport of track and field and a product of the AAU program,” Coach O. stated. He added, “Our partnership with Carl Lewis and The Perfect Method will provide AAU Track and Field the opportunity to have a global reach as we seek to impact young athletes and their families with our message of academic and athletic excellence.”

ABOUT THE PERFECT METHOD

The Perfect Method is Carl Lewis’ subscription-based web portal and soon-to-be app that educates and motivates all kinds of runners and coaches to be their best. It combines the knowledge of the world’s most elite coaches with the wisdom of the world’s most decorated track and field champion. The Perfect Method curriculum focuses on three key areas of improvement: physical readiness, technical skills, and mental preparation. Reinforced by specific examples from Lewis’ career and experiences, lessons taught in The Perfect Method are accessible anywhere and easy to understand. As a step-by-step program, The Perfect Method includes practical tools to measure progress along the way.

For more information, please visit www.theperfectmethod.net

ABOUT THE AMATEUR ATHLETIC UNION (AAU)

Founded in 1888, the Amateur Athletic Union (AAU) is one of the largest, nonprofit, volunteer, event organizations in the United States. The “Sports for All, Forever” philosophy is shared by over 700,000 participants and 150,000 volunteers. The AAU annually licenses 35 sports programs and more than 375,000 licensed events each year. A multi-sport organization, the AAU is dedicated exclusively to the development of amateur sports. Visit www.aausports.org for more information.

Media Contact:
Jonathan Babin
On the Mark Communications | 713.978.5050
jonathan@onthemarkcom.com